Collagen is the most abundant protein in the human body — the structural “scaffolding” that holds together your skin, joints, tendons, bones, and connective tissue. From our mid-twenties onward, our natural collagen production gradually declines, which contributes to visible signs of ageing such as fine lines, less elastic skin, and stiffer, achier joints.

Our bovine collagen is sourced from cattle and is naturally rich in Type I and Type III collagen — the same types that dominate human skin and connective tissue. It is supplied as hydrolysed collagen peptides, which means the large collagen fibres have been broken down into small, easily digested fragments the body can readily absorb and put to use.

Creatine Chews deliver 5,000 mg of Creapure® creatine monohydrate per daily serving — the most researched sports-nutrition ingredient there is — in a sugar-free erythritol-sweetened chew. Creapure® is the gold-standard creatine, produced in Germany and tested free of the DCD and DHT impurities found in lower-grade material.

Creatine helps regenerate ATP, the body's rapid energy currency, which is why it supports short, high-intensity efforts and is also studied for cognitive and healthy-ageing applications. The chew format removes the grit, mess and mixing of powder, and each batch is banned-substance tested under Informed Sport.

Creatine monohydrate is one of the few supplements with overwhelming evidence behind it, yet most people abandon the powder because it's gritty, chalky and inconvenient to mix. We put the full clinical 5,000 mg dose of certified Creapure® into a sugar-free chew so the barrier to taking it every day simply disappears — and we insist on Informed Sport testing so athletes can use it with confidence.

•    Take chews providing 5,000 mg daily (per pack serving instructions). No loading phase is required.

•    Take at any time of day — consistency of daily intake matters more than timing.

•    Drink plenty of water through the day and maintain regular intake to keep muscle creatine saturated.

Creatine increases physical performance in successive bursts of short-term, high-intensity exercise (a beneficial effect is obtained with a daily intake of 3 g; this serving provides 5 g). For adults over 55, daily creatine combined with resistance training can enhance the effect of that training on muscle strength.

Muscle creatine stores saturate over roughly 2–4 weeks of consistent daily intake (faster with a traditional loading approach). Benefits to training output and recovery accrue with continued use alongside exercise.

*Authorised EU/GB health claim for creatine; beneficial effect obtained with a daily intake of 3 g.

Selected peer-reviewed references relevant to this formula:

•    Lanhers C, et al. “Creatine Supplementation and Lower Limb Strength Performance: A Systematic Review and Meta-Analyses.” Sports Medicine, 2015.

•    Avgerinos KI, et al. “Effects of creatine supplementation on cognitive function of healthy individuals.” Experimental Gerontology, 2018.

•    Smith-Ryan AE, et al. “Creatine Supplementation in Women's Health: A Lifespan Perspective.” Nutrients, 2021.

•    Do not exceed the recommended daily intake. Maintain a good fluid intake while using creatine.

•    Not recommended during pregnancy or breastfeeding without professional advice.

•    If you have a kidney condition or take medication affecting the kidneys, consult your doctor before use.

•    Contains erythritol; excessive consumption of polyols may have a laxative effect.

•    Suitable for vegans. Keep out of the sight and reach of children.

If you answer yes to these, this product is likely a good fit:

✓  Do you do resistance training, sprints or other short, high-intensity exercise?

✓  Have you avoided creatine powder because of the taste, grit or mixing hassle?

✓  Are you an athlete who needs a banned-substance (Informed Sport) tested product?

L-theanine is a naturally occurring amino acid found almost exclusively in the leaves of the tea plant (Camellia sinensis) and in certain mushrooms. It is the compound most responsible for the smooth, settled feeling many people associate with a cup of green tea — relaxed but clear-headed, rather than sedated.

Our L-theanine is offered in a concentrated, purified form so you get a consistent, meaningful dose in every serving — far more than you could reasonably drink in tea, and without the caffeine, sugar, or acidity.

This formula uses magnesium bisglycinate — magnesium chelated to the amino acid glycine — which is gentle on the stomach and well absorbed, avoiding the digestive upset and poor uptake associated with cheap magnesium oxide. Each serving provides 400 mg of elemental magnesium support alongside 200 mg of L-theanine and 2 mg of vitamin B6 in its active P5P form.

Magnesium is involved in hundreds of processes in the body, from energy metabolism to nervous-system signalling and muscle function. We pair it with L-theanine, an amino acid found naturally in tea leaves, and B6, which aids cellular utilisation — a combination designed around evening wind-down and recovery.

Magnesium malate is a compound that pairs the essential mineral magnesium with malic acid, a naturally occurring organic acid found in apples and other fruits. Magnesium is involved in more than 300 processes in the body — from energy production to muscle and nerve function — yet many people fall short of the amount they need through diet alone.

What makes the malate form stand out is its combination of excellent absorption and a gentle effect on the stomach, plus the added role of malic acid in the body’s energy cycle.

The magnesium side

Magnesium helps your muscles relax by regulating calcium movement in and out of muscle cells, and it supports healthy nerve signalling. This is why adequate magnesium is linked with fewer muscle cramps and spasms, easier relaxation, and better sleep quality. It also plays a central role in converting the food you eat into usable cellular energy (ATP).

The malic acid side

Malic acid is a key player in the Krebs cycle — the process your cells use to generate energy. By delivering magnesium together with a molecule your mitochondria already use for energy production, magnesium malate is often favoured by people focused on energy, stamina, and muscle recovery.

Why the malate form

Not all magnesium is absorbed equally. Magnesium malate is recognised as one of the more bioavailable forms, meaning more of it is actually taken up and used by the body — and it tends to be gentler on the digestive system than cheaper forms such as magnesium oxide, which are more likely to cause loose stools.

✓   To support natural energy production and fight everyday tiredness and fatigue

✓   To ease muscle tension, cramps, and stiffness, and support post-exercise recovery

✓   To top up magnesium levels gently, without the digestive upset of harsher forms

✓   To support relaxation, calm, and better-quality sleep

✓   To support normal nerve and muscle function as part of an active lifestyle

Take as directed on the label. Magnesium is often best split into two servings across the day and taken with food to maximise comfort and absorption. Because magnesium supports relaxation, some people prefer a serving in the evening to help wind down.

Start at the lower end of the range if you are new to magnesium, and increase gradually. If you take other medications, check with a healthcare professional, as magnesium can interact with certain drugs. 

Each 50 ml shot delivers 15,000 mg of wild-caught hydrolysed marine collagen peptides (Type I & III) — the connective-tissue proteins most abundant in skin. The peptides are hydrolysed into small fragments for easy mixing and a light taste, with no added sugar, no fillers and natural sweetening.

The shot is built as a complete beauty-routine serving rather than collagen alone: it adds 80 mg vitamin C, 100 mg hyaluronic acid and 300 mcg biotin. Vitamin C is included because it is required for the body's own normal collagen formation; biotin supports hair and skin maintenance.

Collagen is the most abundant protein in skin, and dietary intake is hard to reach in meaningful amounts. Many collagen products 'fairy-dust' a few hundred milligrams onto the label. We formulated a genuine clinical-dose 15,000 mg liquid shot, and — crucially — added the vitamin C the body actually needs to form its own collagen, so the serving is functionally complete rather than collagen in isolation.

•    Take one 50 ml shot daily. Drink directly or mix into water or juice.

•    Consistency matters more than timing — take it at whatever point in the day you'll remember.

•    Shake before use and refrigerate after opening if required by the batch instructions.

Within the serving, vitamin C contributes to normal collagen formation for the normal function of skin, and to the protection of cells from oxidative stress; biotin contributes to the maintenance of normal hair and normal skin. These are the authorised effects we can attribute.

Separately, published clinical studies on hydrolysed collagen peptides have reported improvements in skin hydration and elasticity over 8–12 weeks of daily intake (see Clinical Research). We present these as research findings; collagen peptides themselves do not carry an authorised EU/GB health claim, so results vary between individuals and are not guaranteed.

*Authorised EU/GB health claims for vitamin C and biotin. Collagen peptides and hyaluronic acid are described for information only.

Selected peer-reviewed references relevant to this formula:

•    Proksch E, et al. “Oral Supplementation of Specific Collagen Peptides Has Beneficial Effects on Human Skin Physiology.” Skin Pharmacology and Physiology, 2014 — placebo-controlled trial on skin elasticity.

•    Bolke L, et al. “A Collagen Supplement Improves Skin Hydration, Elasticity, Roughness, and Density.” Nutrients, 2019 — 12-week double-blind study.

•    Hexsel D, et al. “Oral supplementation with specific bioactive collagen peptides improves nail growth and reduces brittleness.” Journal of Cosmetic Dermatology, 2017.

•    Contains fish (marine collagen). Do not use if you are allergic to fish or seafood.

•    If you are pregnant, breastfeeding or have a medical condition, consult a professional before use.

•    Do not exceed one shot per day. Not a substitute for a varied, balanced diet.

•    Suitable for pescatarians but not for vegetarians or vegans (marine-derived).

•    Keep out of the sight and reach of children. Refrigerate after opening if indicated and consume within the stated period.

If you answer yes to these, this product is likely a good fit:

✓  Are you focused on skin, hair and nail maintenance as part of a beauty-from-within routine?

✓  Do you want a clinical-dose collagen serving rather than an under-dosed powder or capsule?

✓  Are you able to take a fish-derived product (i.e. no fish or shellfish allergy)?